Post by sumiseo558899 on Nov 7, 2024 10:14:10 GMT
You can count large Russian industrial giants on your fingers. The whole world knows about them, they are talked about and written about, that is why they are giants. They work with other countries, they need to live up to their status and constantly fight for their place in international markets. It is not surprising that their websites look decent, and some even resemble science fiction films about the future.
Typical mistakes
What to do
There are thousands of small and content writing service medium-sized industrial companies, including subsidiaries of the same large industrial holdings. They are not often featured in federal media and most often operate only on the Russian market, but they are written about on specialized portals, in regional and local media or specialized magazines. And most importantly, these companies have potential clients who search for their products or services on the Internet. Because now everyone and everything searches on the Internet.
And they find them. Websites made as if from a carbon copy, which throw back 15 or even 20 years, to the warm, cozy 2000s. Highly qualified specialists with many years of experience.., We have been on the market for 20 years.., We only have high-quality service.., Our product is unique... - this set of phrases does not depend on the company's field of activity, the number of employees, or even the age of the director. It is as if they are given out when opening a legal entity along with OKVED codes dedicated to the production or industrial processing of something. And the picture is completed by "company news" from many years ago.
In addition to these outdated SEO texts (yes, they worked at the dawn of the Internet, but time goes by) there are a number of other shortcomings that can be found in almost every company.
The site is difficult or inconvenient to use. The information that the client comes for, be it delivery dates or a catalog of equipment, is located in the most inaccessible and non-obvious places. Approximately in the same place as the contacts.
The site is not adapted for mobile devices. The number of mobile Internet users in the world is growing every year, and in 2018 there were more of them than users who access the Internet from computers. The same dynamics are observed in Russia. However, Russian companies do not take these statistics into account, and on mobile versions of sites everything floats, moves, shifts and disappears.
Technical language and officialese. A pile of specialized terms, multi-stage participial and adverbial participial phrases, “You” with a capital letter — just so as not to look “not serious.” It doesn’t matter that no one will understand a word and will close the site in 3 seconds, but at least the face will be saved (in reality, it is not).
Unwillingness to change anything. There are many reasons: the site was made by a friend “Vasily”, it will be awkward to be in front of him; the director’s neighbor likes this design; it works and that’s it.
What to do
news-photo
news-photo
Determine what the main problem of the client should solve your site. To do this, you can conduct a survey or storm the team. And then choose the type of site you need:
Business card site. Consists of basic information and contacts of the organization. Suitable if the product is complex, the sphere is narrow, and there are already clients or the company has just started its work. It is necessary so that you are not forgotten.
Corporate website. Consists of information about the company, contacts, catalog, etc. On such sites, they post their own products or services, company news, corporate blog articles. You can place an order directly on the site. Helps attract new partners and clients for cooperation, expands the sales market, increases the rating and trust in your business area.
Online store. Analogue of an offline store: put the product in the basket, place an order, buy. The main qualities are convenience and functionality plus automatic generation of a package of documents. It is necessary if the products can be sold at retail.
Take care of the client: make it easy for them to find what they are looking for. If the most important thing in your product is its technical specifications, let them be visible. If it is an assortment, filter products by different parameters. If the product is prefabricated, add a preliminary cost calculator. Remember: the most important thing is the client's convenience, not your vision of this convenience.
Make a mobile version. No comments, just do it.
Work with texts. Yes, the semantic core still needs to be compiled, yes, keywords and phrases need to be used, but now search engine algorithms are paying more and more attention to user convenience - and for excessive or unnecessary text on a specific page, a site can be seriously lowered in the search results. And the users themselves are oversaturated with information and want to immediately see specific benefits, rather than read endless foot-bread.
If you decide to redesign or modernize the site, be prepared for the fact that this is not a quick and not the cheapest process. In addition, the company will definitely have to participate in this process together with the Internet agency - no one knows your product better than you. But if the site is convenient for users and is made according to the laws of modern Internet marketing, then the time and money costs will pay off with new sales, customer trust and respect of partners.
Typical mistakes
What to do
There are thousands of small and content writing service medium-sized industrial companies, including subsidiaries of the same large industrial holdings. They are not often featured in federal media and most often operate only on the Russian market, but they are written about on specialized portals, in regional and local media or specialized magazines. And most importantly, these companies have potential clients who search for their products or services on the Internet. Because now everyone and everything searches on the Internet.
And they find them. Websites made as if from a carbon copy, which throw back 15 or even 20 years, to the warm, cozy 2000s. Highly qualified specialists with many years of experience.., We have been on the market for 20 years.., We only have high-quality service.., Our product is unique... - this set of phrases does not depend on the company's field of activity, the number of employees, or even the age of the director. It is as if they are given out when opening a legal entity along with OKVED codes dedicated to the production or industrial processing of something. And the picture is completed by "company news" from many years ago.
In addition to these outdated SEO texts (yes, they worked at the dawn of the Internet, but time goes by) there are a number of other shortcomings that can be found in almost every company.
The site is difficult or inconvenient to use. The information that the client comes for, be it delivery dates or a catalog of equipment, is located in the most inaccessible and non-obvious places. Approximately in the same place as the contacts.
The site is not adapted for mobile devices. The number of mobile Internet users in the world is growing every year, and in 2018 there were more of them than users who access the Internet from computers. The same dynamics are observed in Russia. However, Russian companies do not take these statistics into account, and on mobile versions of sites everything floats, moves, shifts and disappears.
Technical language and officialese. A pile of specialized terms, multi-stage participial and adverbial participial phrases, “You” with a capital letter — just so as not to look “not serious.” It doesn’t matter that no one will understand a word and will close the site in 3 seconds, but at least the face will be saved (in reality, it is not).
Unwillingness to change anything. There are many reasons: the site was made by a friend “Vasily”, it will be awkward to be in front of him; the director’s neighbor likes this design; it works and that’s it.
What to do
news-photo
news-photo
Determine what the main problem of the client should solve your site. To do this, you can conduct a survey or storm the team. And then choose the type of site you need:
Business card site. Consists of basic information and contacts of the organization. Suitable if the product is complex, the sphere is narrow, and there are already clients or the company has just started its work. It is necessary so that you are not forgotten.
Corporate website. Consists of information about the company, contacts, catalog, etc. On such sites, they post their own products or services, company news, corporate blog articles. You can place an order directly on the site. Helps attract new partners and clients for cooperation, expands the sales market, increases the rating and trust in your business area.
Online store. Analogue of an offline store: put the product in the basket, place an order, buy. The main qualities are convenience and functionality plus automatic generation of a package of documents. It is necessary if the products can be sold at retail.
Take care of the client: make it easy for them to find what they are looking for. If the most important thing in your product is its technical specifications, let them be visible. If it is an assortment, filter products by different parameters. If the product is prefabricated, add a preliminary cost calculator. Remember: the most important thing is the client's convenience, not your vision of this convenience.
Make a mobile version. No comments, just do it.
Work with texts. Yes, the semantic core still needs to be compiled, yes, keywords and phrases need to be used, but now search engine algorithms are paying more and more attention to user convenience - and for excessive or unnecessary text on a specific page, a site can be seriously lowered in the search results. And the users themselves are oversaturated with information and want to immediately see specific benefits, rather than read endless foot-bread.
If you decide to redesign or modernize the site, be prepared for the fact that this is not a quick and not the cheapest process. In addition, the company will definitely have to participate in this process together with the Internet agency - no one knows your product better than you. But if the site is convenient for users and is made according to the laws of modern Internet marketing, then the time and money costs will pay off with new sales, customer trust and respect of partners.