Post by sumon123 on Aug 20, 2024 10:03:05 GMT
While you want to use your broadest keywords on your homepage, you can use more granular keywords on other pages of your site. That being said, you want to make sure the content on your page is consistent with the keywords you choose. We see this concept of ad fatigue in advertising, like engagement rates, where even fatigue coupled with sub-impression remarketing targeting ads will still perform better than brand new interest-based or demographic targeting ads.
For example, if you're an electrician and one of your web pages has the https://bcellphonelist.com/ long-tail keyword "how to install recessed lighting," you'd better make sure that page has details about recessed lighting front and center! If someone clicked on a search result and found information about device installations crowding the top of the page, they would be confused and frustrated. I still see ads, those are the Larry King opportunities I hate. They should be segmented into upsell ad streams. John Jentsch of course.
It's not what they want, so they jump right back to it. More broadly, you want to make sure this content is the voice of your strategy. Yes, keywords and content should be consistent, but the content should also be relevant to your larger strategic goals. Yes. Okay, I get it. I've visited the site, so now you're going to show me, or you're going to show me the ad, because you know a lot about me, or at least one thing about me.